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  • Sunayna Prasad

Why I’d Avoid Having People I Know On My Launch Teams

Updated: Sep 14, 2023

When I had researched who to gather for a launch team, many sources have listed ideas of whom to ask. But they’d suggested people one would know personally, such as friends and family.

However, I disagree with this. One, people you know aren’t necessarily in your target audience. Two, they’ll all give you positive feedback because they praise what you do, and don’t want to hurt your feelings. And three, probably the most important reason, getting reviews from those you know goes against Amazon’s review guidelines as well as other retail site’s rules, presumably.

Regardless of what a lot of websites have said, I would avoid getting those I know on my books’ launch teams. And I believe any author should.

Instead, they should list the launch teams on their websites. Perhaps, they could promote them on social media, to their mailing list, or any other site that will allow it.

I have considered doing a launch team for my future books, including the later installment of my current book series, “Alyssa McCarthy’s Magical Missions.” But I don’t know if it’s a good idea.

Other authors have done it, and would offer rewards if launch team participants did what they asked. The requirements included things like, reading the books, spreading the word through any method, and leaving honest reviews. But offering prizes or rewards to those who review your books is against Amazon’s terms and services.

That is why I am making the opportunities to review my book(s) optional for my giveaway. Those who want to win just need to comment on the blog posts. The page for the giveaway even states that reviewing my stories and/or signing up for my mailing list will NOT increase anyone’s chances of winning.

Anyway, if I ever do a launch team, I will only ask or accept those I don’t know personally. And maybe I won’t give a reward… except maybe a private message thanking those who reviewed - if that doesn’t break Amazon’s rules.

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Jennifer Barr
Jennifer Barr
May 17, 2022

This is great advice. thank you :)


May 12, 2022

I agree with this! I think that it is also helpful to include a note in the book or with the book when you sell it asking for a review and telling the reason why. When I receive a note with a book that tells me how the reviews help their book sales, I am more likely to leave a review, especially if I enjoy the book!


Elissa Hammond
Elissa Hammond
Apr 09, 2022

I feel most people who respond to your book reviews will be actual readers. A review via be negative or positive and I think all advice only helps us grow.


Mar 15, 2022

Really great advice! I have to say, I wholeheartedly agree.


Elena Braccio
Elena Braccio
Mar 06, 2022

This is great insight thank you so much!

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